Email Marketing For Small And Midsize Businesses

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email marketing

A great way to build success with any website you’re thinking about building or have already established is to get into email marketing. You want to have this tool available for you to use so that you can use a variety of methods to obtain the success you need as a business word.

First, to build an Email Marketing Lists, you will need an email marketing software like Aweber, GetResponse, Icontent etc to send emails to your list using an autoresponder program. Emailing Software programs allow you to create follow up emails using “done for you” customized templates. Another reason why you should use an emailing software program is, they come with built in Auto-responder. This feature allows you to set the schedule of when your follow up email series go out to your subscribers.

Now that you have setup your email marketing software, the next thing to bear in mind with all marketing is to always build relationship with your email subscribers, provide value and then sell. This is very important to remember with all your marketing effort. Us e the diagram below as a guide.

email marketing

To make sure your follow up emails don’t turn your customers off; always seek permission before sending emails out. Include a subscription button on your website, Facebook cover page, Twitter and YouTube channel, and encourage your regular customers to sign up and also have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals. That way, when a customer subscribes to your email list the customer gets say 10% discount on the services that you offer.

When sending out follow up emails using your Email Software program, consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.

Maximize the results of your email marketing by encouraging your readers to respond to every email. Always read and reply to these emails immediately. As shown in the diagram above, building a personal relationship with each of your email readers is the best way to convert them into loyal customers for a long time to come. This is also a good way to get more specific feedback on the success of your efforts. Aweber, Email Marketing Tools:


Remember that you don’t need to be a creative writer with your follow up email series. Always write your follow up email series in a simple friend to friend way. Remember that your email list is meant to increase your business profits. Every email you send should be focused on making your readers want to buy something from you. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.

Today, customers use different types of computers with varying capabilities, don’t use a lot of graphics in the emails that you send. Some computers require new software to be installed in other for the user to view your image. Many email readers block graphics, causing some people to miss the information which is not available in text format. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox. If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to